As a family of avid loyalty rewards collectors, we’re always on the lookout for ways to take our points and miles further. One of our best-kept secrets is using earn malls to grow our balances and loyalty auctions to redeem our rewards for unique experiences.
Like us, many people prefer the convenience of online shopping to hitting the mall. But loyalty mavens know that hitting the online earn mall adds even more enjoyment – in the form of extra points and miles earned with every dollar spent.
Earn malls are full of the stores you’re already shopping at – Target, Gap, Sephora, Walgreens – and every purchase you make earns you loyalty currency. Loyalty auctions on the other hand, offer unique ways to spend your rewards by bidding online for prizes like vacation packages, concerts, merchandise, and experiences, using your loyalty rewards as payment if you win.'Take your loyalty rewards further with earn malls & auctions'Click To Tweet
Here’s a quick guide to earn malls and loyalty auctions.
Many hotel, airline and other loyalty programs have earn malls, which are a collection of online stores that offer a set number of loyalty points or miles per dollar spent. Earn malls include some of the most popular brands, from department stores, to outdoor equipment to clothing boutiques. The number of points or miles you can earn on each purchase will vary by earn mall and retailer, in some cases reaching as many as 10 points per dollar spent with special promotions. Ada and I will be checking out the earn malls when it’s time to buy luggage for our European vacation.
Shopping through earn malls isn’t much different than general online shopping, except you’re rewarded with more miles and points for your loyalty account. You simply have to sign in with your loyalty program ID and password to start shopping. The rewards you earn are then automatically deposited into your loyalty program account.
Example earn malls and their offerings
|Earn mall||Retailers||Popular brands|
|American Airlines AAdvantage eShopping Mall||850+||Apple
|United MileagePlus Shopping||850+||Gap
|Hilton HHonors Shop-to-Earn Mall||290+||Bed Bath & Beyond
Loyalty auctions are another great feature of being a loyalty program member. The concept is simple; use your points and miles to bid on prizes and experiences. These can include exclusive concert tickets (check out this recent concert experience, available only to Hilton HHonors members), Broadway shows, vacation or spa packages, with the option to buy-now or auction.
Auctions are just about as easy as earn malls, with a little bit of friendly competition thrown in. Keep in mind, you are required to have enough points in your account at the time of bidding, otherwise, you forfeit the prize if you’re the winner. Some auctions won’t even allow members to bid without enough points or miles available.
If you are the winner, you won’t need to worry about processing the transaction. The points or miles are automatically debited from your account and you can go enjoy a night on the town at a Broadway show, or any other experience you choose to bid on.
|IHG Rewards Club Auctions||Tropical beachcomber experience in Honolulu
Exclusive SeaWorld Experience
PGA Tour Getaway
|Starwood Hotels SPG Moments||Announce “Play Ball” before an MLB game
Behind-the-scenes tickets to the Stanley Cup
VIP Zac Brown Band concert tickets
|Delta SkyMiles Experiences||Porsche sport driving experience
Movie premiere and after party in LA
Tickets to Broadway’s The Lion King and backstage access to meet Simba
|Alaska Mileage Plan Auctions||Luxury Dubai Getaway
Fly first class on Russell Wilson’s 12th Fan Airlift
All-inclusive trip to Puerto Vallarta
Now that you’re in on our secret, consider browsing your loyalty program’s earn malls and auctions before your next round of online shopping. You might be surprised by where your points and miles will take you!